The Dairy Event and Livestock Show
Livestock will feature more prominently at the Livestock Event, to be staged at The NEC, Birmingham on 3 and 4 July. The National Dairy Show with stall places for 240 head of cattle will be relocating from the stand alone exhibition hall to one of the main trade halls.
This hall will also feature the British Charolais Cattle Society’s national show with stalls for 80 entries along with other beef and also sheep breed societies, plus the New Smithfield seminars. The genetics zone featuring all the key suppliers will be located in the adjoining trade hall.
"Relocating the livestock exhibitors and their cattle to the heart of the event will enhance the overall visitor experience, while the temperature controlled buildings will ensure a first class environment for all,” says Nick Everington, chief executive of the event’s organiser, the Royal Association of British Dairy Farmers.
He adds: “The new arrangement will provide all exhibitors with the opportunity to show their cattle in what is the best equipped and most easily accessed venue in the UK. Furthermore, pedigree dairy breeders will have the chance to parade their entries to an audience representing approximately 80% of the UK’s dairy cows, by far the largest attending any UK agricultural event this year."