Southampton International Boat Show

It’s not just the volume of visitors that come to the PSP Southampton Boat Show which makes the Show such a success for exhibitors – it’s the type of people who come and what they do when they get there that counts.*
Size and Scale
     47,000 square metres of exhibition space
    300+ boats on the marina
    Europe’s largest purpose built Show marina
    Indoor and outdoor exhibition space
    Interactive Show attractions
    500+ exhibitors
    Big name brands
Website
    198,000 unique visitors per annum, with 98,000 visiting during the month of September
     Over 1.48 million page views per annum with up to 69,000 page views per day at busy times during the 10 days of the Show
Visitor demographics - Facts and Statistics
    Average 3 year attendance of 114,281 (2010-12) (61% Men, 81% ABC1, 82% 25 or older)
    Over £1000 average spend per head (excluding the spend on Boats)
    Over £95k average Household income, 63% AB audience
    47% of visitors are looking to buy a boat of some kind over the next 12 months - That's over 57,000 people
    Some £1.6 billion pounds is spent by visitors as a result of attending the Show
    23% intend to choose a new boat at the Show
    80% of visitors made a purchase from an exhibitor at the Show
    75% of visitors intended to buy something they had seen at the Show in the next 12 months
    71% of visitors had their purchasing decision influenced by attending the Show
    42% of visitors to the Show own a boat
    88% of visitors report an excellent or good Show experience