Gartner Customer Relationship Management Summit
Get Smart, Think Social, Be Mobile
As the term "CRM" celebrates its 30th birthday in 2012, there is much to reflect upon but still much to be done. With organizations balancing growth and retention objectives with stringent operational efficiency goals, you need to:
Get smarter by collecting, analyzing and acting upon the vast array of unstructured customer data now available
Think socially, about how customers want to engage with each other and with your organization, enabling more open and mutually beneficial relationships
Be mobile-orientated, so core sales, marketing and service processes can be executed on customers' new preferred channel.